Our Story

Be Fit, Be Confident, Be YOU - with Australia’s favourite Activewear store!

When you wear activewear you look the part, and whats more, you “feel” the part.

Wearing the right gear can make you feel more confident and therefore increase your motivation levels. And feeling good about yourself is what counts.

Luxe Fitness was founded by Ally Taylor, a mum of one, business entrepreneur and activewear enthusiast. Ally started Luxe Fitness when she was size 14-16 and struggling to find fun and functional activewear. From day one, Luxe Fitness has focused on catering to women in all shapes and sizes, which is why their current range includes size 6 - 20.

I know that I’m not alone when I say that I have a difficult time appreciating my body. Everyone does!

Luxe Fitness are always supporting women to be confident and be the best version of themselves on their fitness journey. They also love supporting other Australian brands on this adventure!

Shop luxefitness.com.au for the hottest luxury, lifestyle & designer active and streetwear brands!

With over 60 stylish designers & affordable brands within Australia and internationally, Luxe Fitness IS fashion forward performance wear.

At Luxe we have sourced the hottest labels worldwide to make them easily accessible all in the one place!

We believe designer sportswear can not only motivate you to live a more active and healthy lifestyle, but make you look great and feel even better! Luxe Fitness is designed for sports enthusiasts, no matter your skill or commitment level.

Keep up to date with promotions and new products by signing up to our Newsletter or follow our journey on InstagramFacebook and Twitter!

Got a question? Email us at sales@luxefitness.com.au


We want all of our customers to love every item they purchase from Luxe Fitness. If you are not 100% satisfied with your purchase, we offer a 365 day right of return.